Key Performance Indicators

Dressing our Town over the 5 Years of the BID


  • 50 new planters throughout the town centre including annual maintenance
  • New winter lighting in 8 small trees, 6 medium trees and 8 large trees stretching from the seafront to the train station
  • New uplighters for 6 trees in the main pedestrian precinct between Bolton Road and Cornfield Road
  • Creating visual and unique identities for various areas around the town centre
  • Identity signage to signal the entrance to Little Chelsea, Cornfield and Victoria Place
  • Colour co-ordinated lamp post banners, bunting and umbrellas in independent areas including Little Chelsea, Cornfield and Victoria Place

Footfall in the Town Centre


• Measured manually by the BID team in controlled locations according to need
• A footfall camera near the main entrance to the Beacon (position to be finalised with Highways Department)

Shop Vacancy Rate


• Reduce the current rate of 5.38%
• To be recorded and updated monthly by a member of the BID team on the BID website

Business Confidence and Crime Perception


• Via annual business surveys of all hereditaments

Reduce Anti-Social Behaviour and Crime Incidents-


• Measured via reported crime statistics including the monthly Community Safety Partnership statistics

Event Impact


• Via online competitions and exit interviews to monitor our geographical catchment area
• Via tactical footfall comparisons

Footfall and Promotion


Events to keep Eastbourne town centre active from October to March, outside the tourist season:
• Easter-Bourne (March-April)
• Eastbourne Day of the Undead Zombie Walk (Oct)
• Town Centre Christmas Event (Dec)
• Chinese New Year (Feb)

Seeder funding for town centre events


• Harley Davidson Nights in Victoria Place (May-September)
• Langney Road / Bolton Road Winter Event (November)
• Little Christmas (December)

A co-funded outreach worker and business crime warden


• To engage with the homeless community
• To reduce incidents of anti-social behaviour and crime